Responsible Gambling Index

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New responsible service of gaming (RSG) refresher training requirements has commenced. You must complete two modules: Module 3 – refresher online module (2-3 hours learning online) Module 4 – the refresher face-to-face module (delivered via video-conferencing, or in gaming venues where coronavirus (COVID-19) restrictions allow). The Victorian Responsible Gambling Foundation is here to support people affected by gambling harm, including family and friends. We take a public health approach to our work, which means we focus on prevention, early intervention and support for those who are particularly vulnerable to gambling harm as well as those living in regional and rural communities.

Supporting Victorians affected by gambling

The Victorian Responsible Gambling Foundation is here to support people affected by gambling harm, including family and friends. We take a public health approach to our work, which means we focus on prevention, early intervention and support for those who are particularly vulnerable to gambling harm as well as those living in regional and rural communities.

We fund and work closely with organisations across Victoria to provide free and confidential Gambler’s Help services to people experiencing harm from their own or someone else’s gambling.

News and media releases

  • Commission approves application for additional 11 pokies at Waurn Ponds Hotel — 14 Dec 2020
  • Supporting more Victorians to address gambling harm — 21 Oct 2020
  • Grand Final week ideal time to talk about gambling harm — 19 Oct 2020
  • New board members bring diverse expertise — 14 Sep 2020
  • Managing our response to COVID-19 — 3 Sep 2020

'Effects of gambling' TV commercial

The 'Effects of gambling’, our new awareness campaign, encourages people to pause and reflect on their gambling and the effect it could be having on their emotional wellbeing. It highlights the connection between gambling and negative emotional side effects, such as stress.

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Information on the effects of gambling is now available in Arabic, Traditional Chinese, Simplified Chinese, Greek, Italian, Spanish and Vietnamese.

Gambling Harm Awareness Week - Personal stories

During Gambling Harm Awareness Week, we highlighted real stories of people who’ve bravely come forward to talk about the harm they experienced and the support they needed.

Anna, Ken, Bayu, Mario and Lynda share their stories to help break down stigma and let others know they’re not alone.

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Victorians who gamble may be experiencing harm from their gambling.

$7 b

The total cost of gambling to the Victorian community in 2014–2015 was $7 billion.

73%

of Victorians think adolescents are exposed to too much gambling advertising.

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Community-led prevention projects

The Foundation supports a range of community-based, not-for-profit, local governments and public health organisations to deliver innovative placed-based projects in diverse communities across Victoria to prevent and reduce gambling harm.

Read more about the range of currently funded community-led prevention projects.

Responsible Gambling Index

Love the Game, Not the Odds

Gambling advertising is changing the way we see sport. The amount of advertising we are being exposed to on a daily basis would make it seem like gambling is now just a normal part of sport. Our Love the Game Program aims to counter the normalisation of gambling in sport.

Read more information for parents, schools and sporting clubs.

Gambling

Events and training

Our professional development centre offers learning and development opportunities for Gambler's Help staff and health professionals.

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Read more about training for professionals.

Our research

Search for published research papers that have been commissioned by the Foundation from our library of more than 40 research reports.

Read more about our research.

Gambling in Victoria

Gambling in Victoria is a one-stop-shop for the latest statistics on gambling behaviour and attitudes in our community.

Read more about gambling in Victoria.

Responsible Gambling (“RG”) for Flutter is fundamental to every element of the Group’s strategy.

Across our global business we provide an entertaining betting experience to over 13 million customers and our priority is ensuring that during their visits to our sites and shops they can stay in control and only bet what they can afford. However, we recognise that for a small minority of customers, gambling stops being fun, and they are at risk of harm.

All markets have their own regulation and societal context, and we apply our principles in that context with the ultimate objective of building a sustainable and responsible business in each market.

The detail in this section pre-dates our merger with The Stars Group and relates to the pre-merger Flutter business. It will be updated soon with inforrmation from across the new Group. In the meantime, information about RG in the former TSG businesses can be found here.

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1) We build our business on customers having fun, and harmful play has no place

To ensure that all our customers gamble responsibly, we have robust and wideranging policies on RG and routinely engage with customers we think might be at risk. The tools we have in place range from deposit and loss limits to full selfexclusion protocols and we endeavour to make these processes as seamless and easy to use as possible. We continually assess and evolve these processes to ensure we are doing everything possible to protect our customers.

Every customer is different, and we know that not all customers will choose to proactively use our tools, so we also actively monitor our customer base using our Customer Activity and Awareness Programme (“CAAP”). CAAP is our proprietary machine learning model which uses an algorithm to identify customers who may need intervention, based on their behaviour.

This year we enhanced the model to analyse over 100 customer behaviours daily and assign risk scores to each active customer. Proactive interventions regularly take place off the back of these scores which greatly increases our capabilities to identify at risk customers early in the lifecycle and intervene before gambling becomes a problem for them.

2) We educate our customers and staff about responsible play

This isn’t a dry, faceless process. We have real people trained to call and email customers every day to intervene when we see they may be at risk of gambling related harm. Our specialist RG team make over 90,000 monthly RG awareness interactions across our Paddy Power and Betfair brands, and around 1,200 customer interaction calls per month.

We have recently rolled out CAAP 2.0 to our Sportsbet customers in Australia and are developing a model for our US business. Where we are concerned about customers we will not market to them. We have invested significantly to ensure protecting our customers is a key priority by refreshing and targeting our staff training around RG.

3) We have to talk, share and work with others to keep innovating in responsible gambling

An important part of our ongoing RG strategy is aimed at establishing the Group as one of the progressive voices in the industry and striving to raise the standards for our customers and stakeholders. We work with trade associations in all of our regulated markets, all of which have played an important role in establishing progressive, constructive self-regulation that enhances customer protection.

We made further significant steps towards driving the industry forward in 2019 by working with several leading operators in the UK to introduce industry Safer Gambling Commitments, a comprehensive set of measures devised to support the UK Gambling Commission’s National Strategy to Reduce Gambling Harm.

The five core Safer Gambling Commitments:

  • prevent underage gambling and protect young people
  • increase support for treatment of gambling harm
  • strengthen and expand codes of practice for advertising and marketing
  • protect and empower our customers
  • promote a culture of safer gambling

To ensure that these commitments are delivered with the transparency and authenticity they are intended, we form part of an industry working group with other operators under the Betting and Gaming Council (‘BGC’) and will regularly report publicly on progress of these commitments.

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4) We invest in always getting better at tackling the problem

In the UK we continue to drive collaboration across the industry through our membership of the newly formed Betting and Gaming Council (“BGC”). We made further progress in our RG intentions including:

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  • Research, treatment and education
    • Our UK business continued to invest in RG. During 2019 we donated 0.1% of our UK Gross Gambling Yield to the research, education and treatment of problem gambling as encouraged by the Gambling Commission, and we would welcome the introduction of a levy to ensure all UK licensed operators do the same.
    • In June 2019 we announced, along with the other big five operators, that we would raise our current 0.1% voluntary contribution of Gross Gambling Yield over the next four years to 1% in 2023 for the research, education and treatment of problem gambling. This tenfold increase will reach a contribution of approximately £60 million, a level which we intend to maintain in the future and we hope that the wider industry will follow suit.
  • Whistle-to-whistle advertising ban
    • In September 2019 the gambling industry followed through with its agreement to ban all pre-watershed gambling advertising during televised live sport in the UK. It is vital that we market responsibly and hope these restrictions have gone some way to address understandable concerns about the proliferation of advertising.
  • Responsible gambling week
    • We participated in the now annual joint UK and Ireland Responsible Gambling Week, collating activities across all online and retail gambling outlets across both countries. The week sees all retail and marketing changed to responsible gambling messaging as well as being displayed on site and all social media platforms. This year our Paddy Power brand used their marketing assets to create videos with ambassadors Ruby Walsh, Matt Chapman, Lizzie Kelly and Mick Fitzgerald in order to land the RG message in a way that would resonate with our audience. Events are set up internally for staff in our corporate offices to learn from problem gambling charities we support to make employees aware of how to spot possible signs of problem gambling but also to encourage everyone to consider how else we can improve our processes so that we can further protect our customers.
  • Responsible gambling charities
    • During 2019, we further supported the Government’s nominated charity GambleAware, as well as committing to a four-year funding plan through our Safer Gambling Commitments for the Young Gamblers Education Trust which aims to inform, educate and safeguard young people against problem gambling. In Ireland we are proud to have been a strong and leading advocate for the establishment of the Gambling Awareness Trust – an independent charity set up to fund research, education and treatment services to help minimise gambling related harm in Ireland. This initiative represents a significant increase in the amount of funding available to support organisations in Ireland.